Strategic branding blends user experience with emotional brand interactions, online and offline. TIF creates holistic experiences that build trust, loyalty, and meaningful consumer connections.
The shift away from third-party cookies demands innovation in privacy-focused data strategies. First-party and zero-party data, along with contextual targeting, offer alternatives to build trust and user security.
Data-driven marketing demands ethical data use and cybersecurity. As third-party cookies phase out, brands must protect user privacy, comply with laws, and build trust to stay competitive in the digital age.
In 2024, thriving companies will prioritize innovation, generational inclusion, and leadership well-being, fostering a culture of empathy, flexibility, and continuous learning.
Design is crucial in a crisis-driven era. Brands must embrace creativity to drive environmental and social innovation for true transformation.
Strategic branding today demands more than trendy changes; it requires a revolution of values to ensure brands are genuine, impactful, and socially responsible.
Amid permacrisis, businesses must prioritize contextual research to adapt and grow, leveraging strong culture and emerging tech for sustainable success.
A website is a company’s letter of introduction. It’s where you proclaim what you have to say and, ultimately, what your business is about. It should showcase your brand’s values and purpose while organically connecting with your audience.
Brands worldwide paint themselves with the colours of the rainbow, declaring their support for the LGBTQ+ community. Inclusion is at the forefront of global conversation. Those who are otherwise considered minorities, outsiders, and even misfits are given a platform. If only for this month, their stories actually matter.
Our world needs more conscious people and businesses. How are you planning to impact the world? – This was the final statement of my first-ever intervention in public before becoming officially a Brand Consultant at The Ideas Factory.
Traditionally in the structure of a marketing strategy design based on people’s behavior, it is important to consider the pyramid of Maslow’s hierarchy of needs as a fundamental element to know the physiological, security,...
First, What is Market Research? Market research, also known as a market study, is a collection of techniques that collect data and information to paint a clear and concise picture of the current state of the market in which you...
Genius is 1% Inspiration, 99% Perspiration. This is what Thomas Edison said about a century ago. We have libraries full of books talking about that 1%, with great examples like The Innovator’s Dilemma (Clayton...