Elevating brands through
Strategic Creativity & Creative Strategies
At TIF, we believe in placing people at the front of every marketing decision, which gives your brand depth, meaning, and purpose. This means that every strategic choice we make takes you and your brand one step closer to winning people’s minds and hearts.
Welcome to
theideasfactory
Strategically and creatively, we transform ideas into actions that drive progress and innovation, transforming your brand into a game-changing one.
Focusing on strategic branding, creative communications, and digital growth, we help brands shine amongst the complexity of today’s competitive landscape.
Our achievements
The perfect blend
of Aussie acumen
& Latino creativeness
Different cultures and ways of thinking spark our creativity!
Our global perspective, built on collaborative care and open-minded dialogue, extends to every client interaction. This creates a trusting partnership where they see us not just as a service provider but as an engaged extension of their team.
Our areas of expertise
Strategically and creatively,
we transform ideas into actions
We bring your ideas to life through:
Marketing is not a one-size-fits-all process, so how can you benefit from our services today?
We’ll work with you and your team in a Partnership Model designed to meet you exactly where you are in your business journey and take you to your next stage.
Not sure where
you are in the cycle?
Let us help you!
Our work
Blog
Creative communications
for creative strategies
Redefining the pyramid of value
Traditionally in the structure of a marketing strategy design based on people’s behavior, it is important to consider the pyramid of Maslow’s…
Rainbow washing in the era of branding Insights from TIF
Brands worldwide paint themselves with the colours of the rainbow, declaring their support for the LGBTQ+ community. Inclusion is at the forefront of global…
How Marketing can support a better future for all.
How are you planning to impact the world? This was the final statement of my first-ever intervention in public before becoming officially a Brand Consultant…
Market Research: Do You Really Need It?
First, What is Market Research?
This type of research is useful if you want to launch a new product or service, as well as if you are planning a new…
The Importance of Contextual Research in 2024
In a nutshell, absolutely! Business decisions can no longer be based on hunches; they must be informed by a thorough comprehension of global events and their impacts at the micro levels.
Building a Strong Organisational Culture in Times of Change
In 2024, companies face unique challenges that require deep reflection and proactive strategies to ensure their relevance and effectiveness in the future.
Strategic Design in Times of Change: Beyond Aesthetics
In an era where crises permeate even the simplest daily actions, design emerges as a pivotal discipline. Brands must recognise that true transition occurs when creativity fosters environmental and social innovation.
Strategic Branding in the era of Brandless: Beyond the Apple stereotype.
The past 3 years have been a time of profound reflection on the role and responsibility of brands in driving positive change.
Visit our creative hub
in Envigado
Dive into Envigado’s lively creative and cultural ecosystem!
Join our workshops to fuel your creativity and connect with
fellow enthusiasts.
Be part of our vibrant community today!
Visit our creative hub
in Envigado
Dive into Envigado’s lively creative and cultural ecosystem!
Join our workshops to fuel your creativity and connect with
fellow enthusiasts.
Be part of our vibrant community today!
Visit our creative hub
in Envigado
Dive into Envigado’s lively creative and cultural ecosystem!
Join our workshops to fuel your creativity and connect with
fellow enthusiasts.
Be part of our vibrant community today!