Where strategy meets creativity in events.
The Impact of
Experiential Marketing
Experiential marketing transforms passive consumers into active participants, allowing them to experience a brand’s values and offerings firsthand.
By engaging the senses and creating memorable experiences, this approach deepens emotional connections, making the brand unforgettable. It’s about storytelling through experiences that resonate long after the event is over.
Whether through interactive installations, immersive environments, or creative activations, experiential marketing makes brands tangible and relatable.
“Through events, brands can deliver their message in a more memorable and impactful way, driving brand loyalty, increasing visibility, and generating leads.
In a world of digital noise, live events cut through the clutter, offering a tangible experience that resonates emotionally with attendees.”
Jes Schroeder
CEO & Founder
Valentina Daza
Creative Director
Isabela Posada
Project Manager
Our Process
Our event process is a seamless blend of creativity and strategy.
Events are pivotal in marketing because they create immersive experiences that foster genuine connections between brands and audiences.
They provide a dynamic platform to engage with target audiences in real time, offering opportunities for direct interaction, feedback, and relationship building.
Types of Events
• Tradeshows & Fairs
• Company Intergrations & Celebrations
• BTL & Guerilla marketing
• Campaign activations
• Experential Marketing
Services & Products
Experiential marketing isn’t just about selling a product; it’s about creating unforgettable connections that consumers will always remember. Make your brand part of their most memorable experiences.
Creative Concept
The creative concept is the heart of any event, shaping its identity and direction. At TIF, we craft unique concepts that capture the brand’s essence while resonating with the target audience. We believe in pushing creative boundaries, blending innovation with brand values to create concepts that are both memorable and meaningful.
Our concepts are designed to tell a story, evoke emotions, and leave a lasting impression, ensuring that every event is a true reflection of the brand’s vision.
Commercial Strategy
At The Ideas Factory, we specialise in crafting commercial strategies to maximise your event’s success through targeted digital promotion, seamless online ticketing, and tailored sponsorship packages.
Our expert team will help you boost visibility, drive ticket sales, and attract valuable sponsors. Partner with us to ensure your event stands out and achieves its full potential.
Logistics & Operations
Effective logistics and operations are the backbone of any successful event.
At TIF, we handle every detail with precision, from venue selection and supplier coordination to on-site management and contingency planning.
Our approach is methodical and proactive, ensuring that all elements come together seamlessly. We anticipate challenges before they arise and respond with agility, ensuring that the event runs smoothly from start to finish.
Our clients can trust us to manage the complexities, allowing them to focus on what matters most—connecting with their audience.
Implementation
Implementation is where strategy meets action. TIF ensures that the creative vision is flawlessly executed, transforming concepts into reality.
Our implementation process is detail oriented and client-focused, involving close collaboration with all stakeholders.
From technical setups to attendee engagement, we manage every aspect to ensure the event is delivered on time, within budget, and beyond expectations. We monitor progress and adapt in real-time, guaranteeing that the event not only meets but exceeds its objectives.
BTL Marketing
Focuses on direct, personalized engagement with target audiences, ensuring a more intimate and impactful connection.
At TIF, we leverage BTL strategies to create tailored experiences that resonate on a personal level. Whether through targeted activations, direct mail campaigns or immersive brand experiences, our BTL approach allows for deeper audience engagement, fostering loyalty and driving immediate action. This hands-on, targeted approach helps brands cut through the noise, delivering messages where they matter most.
Public Relations
Public relations is about crafting and managing the narrative that shapes public perception of a brand. At TIF, we excel in developing PR strategies that tell compelling stories, building positive relationships with key stakeholders, including the media, influencers, and the public.
Our PR efforts are designed to enhance brand reputation, manage communications during events, and ensure that the brand’s voice is consistently strong and aligned with its core values. By strategically positioning our clients in the right channels, we amplify their message and reinforce their market presence.
Media
Effective media management is crucial for maximizing the reach and impact of any event. At TIF, we ensure that our events receive the visibility they deserve by strategically engaging with various media channels.
From securing coverage in traditional outlets like print and broadcast to leveraging digital and social media platforms, we craft a comprehensive media strategy that enhances brand visibility and engagement. Our approach ensures that the event’s message reaches a wide and relevant audience, generating buzz and extending its impact long after the event concludes.
Schedule a discovery call with our digital specialists!
Case Studies
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ideas together!
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