by Dannie Cadavid | Nov 8, 2024 | Blog
The Importance of a Strong Brand Identity – Does it matter for B2B Businesses? As organizations we all strive to be successful in what we do (whatever your definition of success is). In that pursuit, we often turn to a variety of tactical approaches—be it...
by Dannie Cadavid | Sep 1, 2022 | Blog, TIF Culture
Based on Spark chapter: “A Marketing Love Story – Ideas to change the game” By Dannie Cadavid GET YOUR COPY OF SPARK Women in the business of changing the world. Our world needs more conscious people and businesses. How are you planning to impact the...
by Dannie Cadavid | Jan 21, 2022 | Blog
First, What is Market Research? Market research, also known as a market study, is a collection of techniques that collect data and information to paint a clear and concise picture of the current state of the market in which you want to venture, or in which you are...
by Dannie Cadavid | Jan 21, 2022 | Blog
Genius is 1% Inspiration, 99% Perspiration. This is what Thomas Edison said about a century ago. We have libraries full of books talking about that 1%, with great examples like The Innovator’s Dilemma (Clayton Christensen), Blue Ocean...
