Market Research: Do You Really Need It?

Market Research: Do You Really Need It?

First, What is Market Research? Market research, also known as a market study, is a collection of techniques that collect data and information to paint a clear and concise picture of the current state of the market in which you want to venture, or in which you are...
Good Ideas are Not Enough

Good Ideas are Not Enough

Genius is 1% Inspiration, 99% Perspiration. This is what Thomas Edison said about a century ago. We have libraries full of books talking about that 1%, with great examples like The Innovator’s Dilemma (Clayton Christensen), Blue Ocean...