Study Queensland

Branding digital growth

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Brand awareness campaign for Study Queensland, a revived educational market in Australia

Digital advertising campaign for Queensland Government in Australia. Helping reconnect with Colombian students.

What we did

We completed in-depth research to learn about Colombian students’ motivations, aspirations and desires when choosing their ideal study location.

Their motivations inspired us to create key messages.

We encouraged students to reflect on what their best version of themselves would look like, and how their potential could change the world.

We produced an encouraging video, successfully delivering the message that Colombian students can push their careers further in Queensland, Australia.

We showed the many opportunities that await them in terms of education, work, and life-all in a welcoming foreign country.

Key insight:

Versatile, innovative, imaginative people will lead our future society.

As such, they need an educational system that empowers them.

To create new solutions to the world’s most relevant issues, it is essential that these students strengthen their adaptation skills.