Brand positioning strategy for a personal growth brand, co-created with Reem Borrows

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How to gain competitive advantages in a cluttered market?

What we did

Reem has a unique ability to ignite the fire of purpose within others.

Because she inspires meaningful growth, we positioned her vision as a service.

We therefore developed Dreem’s brand strategy from a purpose-driven, rather than a results-driven, standpoint.

Reem provides inspiration, motivation, and actionable life advice for aspirational leaders and career-minded individuals.

We encapsulated these in the form of three core pillars: BALANCE, FOCUS & FLOW.

After finding a clear differentiating idea and a pathway to positioning, our Brand Creatives started translating the competitive advantage into visual storytelling.

By using shapes, colors, textures and motion graphics, we sparked a mesmerising connection with the audience.


When you first meet Jes, Danny, and the whole team you know there is something magical about them.

They are creative geniuses with a goal to change the world for the betterment of humanity.

If you want to get to know yourself, if you want to clarify your brand, if you want yourself and your team to be emotionally involved in what you do, there is no other team for you.

TIF is a cut above the rest on so many levels as they take time to get to know you, your values, and your business to deliver your most powerful story that you did not even realise was there.

You will be blown away and moved by their work. Once you do that piece of work with TIF, then you can strategise your approach with them.

Their philosophy is simple; your clients are already out there.

The question is, are you ready to meet and serve them? Thank you TIF for all your passion and incredible work.

You make me feel like you are an extension of my business and like your number one priority.

With immense gratitude and love.